From Playlists to Mailing Lists With Aileen Crowley

Aileen Crowley, Former VP of Global Streaming Marketing at Universal Music Group, discusses playlist promotion, fan conversion, and why artists need a holistic approach to their digital marketing strategies.

On this episode, we chat with Aileen Crowley, former Vice President of Global Streaming Marketing at Universal Music Group. Before leaving the major label world in November 2020, Aileen devised data-driven streaming strategy for developing artists, working directly with artist management to translate streaming analytics, develop artist release strategies, and implement plans for audience growth. 

Prior to that, Aileen was the General Manager of DigSin, a subscription-based independent music label focused on singles, playlisting, and data, as well as being an artist manager—and that was after spending almost seven years at world-renowned consulting firm McKinsey & Co. Today, Aileen runs The Streaming Story, a website dedicated to contextualizing streaming success with the narrative surrounding that success.

Since recording this interview, Aileen has teamed up with Lark42, a digital consultancy that solves hard problems in the music, data, blockchain, streaming and startup space.

You can connect with Aileen on LinkedIn here.
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