How Data is Redefining the Role of A&R in the Music Industry Today

While the proliferation of data is reshaping the role of A&R in the music industry today, what A&Rs look for in an artist hasn’t changed much. What an A&R looks for in an artist's data — and how they look for it — has.

On this episode, we chat with Tommaso Rocchi, a 2020 Master of Arts graduate of The Global Entertainment and Music Business program at Berklee College of Music in Valencia, Spain. As a former college radio Music Director at the University of Padua in northern Italy, Rocchi then moved on to Berklee to focus on copyright law, new business models, and data analytics.

In September 2020, Rocchi penned a Chartmetric article entitled “How Data is Redefining the Role of A&R in the Music Industry Today,” based off of his research at Berklee. It focuses on where the field of A&R has gone in the digital era from its analog roots, and how data plays a significant role, but should never replace the human side of how professionals operate.

Rocchi is currently a Project Manager for Data and Analytics at Netherlands-based classical music label PENTATONE.

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