The Rise of Regional Latin Music: Colombian Music Genres With Sony A&R Francisco Toscano
Back for a second podcast visit, Mexico City-based Sony A&R Research Manager Francisco Toscano explains how global music streaming platforms like Deezer, YouTube, Pandora, and Spotify are driving the international growth of Colombian music genres like Vallenato, Música Popular Colombiana, Cumbia, and Champeta, rivaling other global talent like Lauv, BTS, and Carrie Underwood.
Read The Rise of Regional Latin Music, Part 2: Colombian Music Genres here: https://blog.chartmetric.com/regional-latin-music-colombian-music-genres/
Ver la versión en español aquí: https://blog.chartmetric.com/es-ascenso-mundial-musica-latinoamericana-musica-colombiana/
Francisco is an A&R Researcher for a major label, based in and from the great city of Ciudad de México, and has a background in financial services. He holds an MBA from ESADE, located in Barcelona, Spain, and a Master’s in Music Business from New York University. You can connect with him on LinkedIn or Twitter.