The Rise of Regional Latin Music: Colombian Music Genres With Sony A&R Francisco Toscano

Back for a second podcast visit, Mexico City-based Sony A&R Research Manager Francisco Toscano explains how global music streaming platforms like Deezer, YouTube, Pandora, and Spotify are driving the international growth of Colombian music genres like Vallenato, Música Popular Colombiana, Cumbia, and Champeta, rivaling other global talent like Lauv, BTS, and Carrie Underwood.

On this second episode in our Latin regional music series, we talk to A&R professional and expert in the Latin American music scene, Francisco Toscano, who released another English and Spanish version of an article on the Chartmetric blog entitled The Rise of Regional Latin Music, Part 2: Colombian Music Genres or El Ascenso Mundial de la Música Latinoamericana, Parte 2: Música Regional Colombiana. It is a white paper on four of the most popular Colombian genres being streamed today on all of your favorite DSPs.

Read The Rise of Regional Latin Music, Part 2: Colombian Music Genres here:

Ver la versión en español aquí:

Francisco is an A&R Researcher for a major label, based in and from the great city of Ciudad de México, and has a background in financial services. He holds an MBA from ESADE, located in Barcelona, Spain, and a Master’s in Music Business from New York University. You can connect with him on LinkedIn or Twitter.
Sign up for a free account at or check out our blog at 2020 Chartmetric