Hip-Hop Business Strategy With Trapital Founder Dan Runcie

On this How Music Charts episode, Dan Runcie breaks down the business of hip-hop with his media company Trapital. Trapital began as a subscription-based newsletter talking about topics such as Beyoncé’s streaming strategy, how the hip-hop’s indie community has taken off and How Tyler, The Creator Built a Cult-Like Following. Trapital’s readers are music executives, media moguls and venture capitalists. We cover why a San Francisco Bay Area tech strategist is in hip-hop, how he fell in love with hip-hop culture, how he leverages his experiences in edtech, fintech, and with a major commercial airline, and his time as a freelance writer for WIRED and Complex. This episode's Speed Round topics: Bobby Shmurda's release, Square acquiring Tidal, Master P & Clubhouse, Scooter Braun's venture into cannabis, and TikTok's Black Creatives program.

On this episode, we speak with Dan Runcie, the Founder of the business/hip-hop/culture media company Trapital. Launching in early 2018, Trapital began as a subscription-based newsletter, but provides now features a podcast and a free weekly memo focusing on the business strategy of hip-hop, talking about topics like Beyoncé’s streaming strategy, how the hip-hop’s indie community has taken off and How Tyler, The Creator Built a Cult-Like Following. Trapital’s readers are music executives, media moguls and venture capitalists, with clientele like Translation CEO Steve Stoute and SoundCloud CEO Mike Weissman. Trapital also offers advisory and speaking services.

Prior to running Trapital full-time, the San Francisco-based Runcie has a background in market analysis and business strategy, while also spending several years as a freelance writer for publications such as WIRED and Complex. He graduated Cum Laude in Marketing & Finance at Quinnipiac University in Connecticut, and earned an MBA from the University of Michigan, a fantastic place to hang out in in the winter.

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