The State of Music Synchronization With Synchtank Founder Joel T. Jordan, Part 1

Synchtank Founder Joel T. Jordan is a punk rock music entrepreneur now connecting the biggest movies, TV shows and video games through slick tech. Learn about his rise in the world of music synchronization and how artists can make licensing a real part of their career. In Part 1 of this two-part episode, we get into Jordan’s punk beginnings in the business, and weave a narrative through the world of music licensing that translates his punk rock, do-it-yourself ethos into a sector with surprisingly similar DNA: technology.

At How Music Charts, we try to showcase those pushing the edge of music and data, and today we talk with Joel T. Jordan, Founder and President at Synchtank. Headquartered in London with offices in New York and Los Angeles, Synchtank offers a range of cloud-based SaaS solutions for managing digital entertainment assets, intellectual property, metadata and royalties.

Getting his start in the music industry at ripe age of 13, Jordan started one of the hardcore punk scene’s seminal labels, Watermark Records, with his brother Jason in 1991. It was there in New Jersey where the visually-oriented Jordan began his career as an Art Director, which eventually led him to co-found the creative design film Earthprogram in New York City, where he served as Lead Designer and Creative Director from 1996 to 2008.

It was then when Jordan founded Synchtank, where, as a 2018 Pop Disciple interview describes, Synchtank “serves over 150 high profile clients including Disney Music, 20th Century Fox, Reservoir Media, Spirit Music Group, Concord Music, BT Sport, Red Bull Media House, Primary Wave, and peermusic.”

Check out music licensing software plaform Synchtank here.

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