Predicting the Future of the Music Business With Cherie Hu, Part 2

We’re back with a Part 2 of our talk with award-winning journalist Cherie Hu, who has been covering the intersection of music, technology and business for over five years. In this section, we get her hot takes on recent headlines involving the geopolitical TikTok debate, virtual singing competitions, and of course, Kanye West. We also visit Cherie’s well-informed crystal ball, and hear some of her predictions over the next few years on Kobalt Music, audio on Amazon and Audible, and songwriting artificial intelligence. Finally, we get into how Cherie has grown her 8K-member newsletter Water & Music and 600+-member Patreon community to support her ability to provide independent insights and cultivate a like-minded community of innovators. Towards the end, you’ll hear a question from one of our newer writers, Michelle Yuen, whose work you can find on our blog at blog.chartmetric.com.

Over the past few years, Cherie has been a regular contributor to multiple major music business publications, including Forbes, Billboard, NPR Music, Rolling Stone, and many more. While she still has her own column on music and tech for Music Business Worldwide, in early 2019, Cherie also started Water & Music, her own membership community where she uses Patreon, Discord and a weekly newsletter to keep her 8K+ subscribers and 700+ Patrons up to date on the latest innovations in the music industry.


With a pre-college Juilliard diploma in Piano Performance in one hand, and a Harvard BA in Statistics in the other, maybe it’s no wonder that Cherie decided to carve out her career at the intersection of music, data, and technology. Before establishing her writing as a popular must-read, Cherie held internships at Interscope Records, Jamplify, Forbes, and Ticketmaster, alongside even more writing and researching for The Harvard Crimson, Harvard Business School, and NYU. 


In 2017, she became the youngest nominee and winner of the international music business journalist of the year award at the annual Reeperbahn Festival in Hamburg, Germany. Cherie has also been featured as a keynote speaker, moderator and panelist in many high-profile conferences including MIDEM, Primavera Sound, SXSW, IMS Ibiza, DIY Musician Conference, and many more.

Subscribe to Cherie Hu's Water & Music Patreon.

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