On this episode, we continue our conversation with DFSB Kollective President and Korean music industry expert Bernie Cho, who discusses glocalization, transmedia marketing, a post-TikTok world, and yes, Donald Trump’s Triller account. If you want to get a primer on Bernie’s story, the K-Pop business model, and what exactly a “hot city matrix” is, check out Part 1 of this two-part series.
Bernie Cho is a music executive with more than 21 years of culture creation in the Asian music, television, and pop culture industries. As President of DFSB Kollective, a Seoul-based independent artist and label services agency that specializes in providing digital media, marketing, and distribution solutions to 600+ Korean Pop music artists, DFSB collaborates with artists and their management to devise customized strategies that directly connect them to their local and global fans. Since 2009, the agency has successfully produced numerous K-Pop concerts/showcases around the world as well as secured No. 1 chart debuts for various K-Pop albums in North America, East Asia, Western Europe, and Australia.
As one of the first and foremost K-Pop music exporters, DFSB Kollective and its artists have been featured speakers/performers at top international music industry events (CMJ, CMW, SXSW, Coachella, The Great Escape, Glastonbury, Summer Sonic, Music Matters, MusicBiz, and MIDEM). Bernie himself has been involved with the startup of six TV channels, two concert series, and one film festival.
A true executive all-rounder, Bernie served as the Head of MTV Korea’s Digital Media Production team and worked for nearly two decades in the Korean music and TV industries as a Creative Planner, Program Producer, and Show Host. Though Bernie has no relation to Chartmetric’s CEO Sung Cho, Bernie is an Advisor for several US and Korean music tech startups, including Chartmetric.