Secrets of K-Pop and the Korean Music Industry With Bernie Cho, Part 1

DFSB Kollective President Bernie Cho has more than 21 years of culture creation in the Asian music, television, and pop culture industries. In this two-part episode of How Music Charts, Bernie pulls the curtain back on K-Pop and the Korean music industry, showing just how successful South Korea's export strategy has been worldwide.

Bernie Cho is a music executive with more than 21 years of culture creation in the Asian music, television, and pop culture industries. As President of DFSB Kollective, a Seoul-based independent artist & label services agency that specializes in providing digital media, marketing, and distribution solutions to 600+ Korean Pop music artists, DFSB collaborates with artists and their management to devise customized strategies that directly connect them to their local and global fans. Since 2009, the agency has successfully produced numerous K-Pop concerts/showcases around the world as well as secured No. 1 chart debuts for various K-Pop albums in North America, East Asia, Western Europe, and Australia.

As one of the first and foremost K-Pop music exporters, DFSB Kollective and its artists have been featured speakers/performers at top international music industry events (CMJ, CMW, SXSW, Coachella, The Great Escape, Glastonbury, Summer Sonic, Music Matters, MusicBiz, MIDEM). Bernie himself has been involved with the startup of 6 TV channels, 2 concert series, and 1 film festival.

A true executive all-rounder, Bernie served as the Head of MTV Korea’s Digital Media Production team and worked for nearly 2 decades in the Korean music & TV industries as a Creative Planner, Program Producer, and Show Host. He has earned a Bachelor’s degree from Dartmouth College in Government/Asian Studies; graduated from the UCLA Anderson - Executive Entertainment & Media Program, and even matriculated from the Foundation Film Program at Vancouver Film School.

Though Bernie has no relation to Chartmetric’s CEO Sung Cho, Bernie is an Advisor for several US & Korean music tech startups, which happens to include Chartmetric.

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