6MO Global Music Industry Data Report, Part 2: Platform-Playlist Analysis

Rolling Stone, Music Ally, and others were particularly interested in a surprising data point from Part 2 of 6MO, our first-ever Global Music Industry Data Report. What’s that all about? Find out here.... chartmetric.com @chartmetric #chartmetric #musicbusiness #musicindustry #musicnews #6MO #report

  • Highlights  
  • Mission   
    • Good morning, it’s Rutger here at Chartmetric with your 3-minute Data Dump where we upload charts, artists, and playlists into your brain so you can stay up on the latest in the music data world.
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  • Date
    • This is your Data Dump for Friday, Oct. 4, 2019.
  • 6MO Global Music Industry Data Report, Part 2: Platform-Playlist Analysis
    • The domination by North American artists of the top streaming playlists was of particular interest to many major music publications as soon as we dropped 6MO.
    • Obviously, it was to us too, but there was another trend that intrigued us in the Platform-Playlist Analysis section, or Part 2, of our Global Music Industry Data Report.
    • That trend? The Top 5 genre differentiators on Amazon Music, Apple Music, Deezer, and Spotify’s Top 30 playlists.
    • What exactly do we mean by genre differentiators and how did we get there?
    • Well, we pulled geographic and genre metadata tags for every artist included on each of those 120 playlists, filtering out personalized and artist-specific ones, and then, we calculated the distribution for each platform set. 
    • What we found is that virtually across the board, Pop and Hip-Hop & Rap take the Top 2 spots in terms of artist genre distribution for all four of those streaming platforms on June 30, 2019.
    • Generally speaking, those genres account for about half of the market share on those top playlists for those platforms.
    • Where things get interesting is in the No. 3, No. 4, and No. 5 spots, because that’s where the platforms begin to diverge from one another. 
    • This is what we mean by genre differentiators in the Top 5 for each platform.
    • On Amazon Music, for instance, Country makes the Top 5, which is not the case for any other platform. 
    • On Apple Music, R&B/Soul fills that role, on Deezer, it’s Latin & Carribean, and on Spotify, it’s Folk, Traditional, and World.
    • Surprising? Maybe not, if you’ve had that hunch all along.
    • It is both satisfying and also illuminating to see it borne out in the data, however — and that’s what we’re all about. 
    • If you want to see where Indie or any geographic region outside of North America stacks up, dig in to 6MO more here.
  • Outro
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