The Top YouTube Playlists to Land On

YouTube’s global importance is no secret, but monitoring its playlist performance hasn’t always been easy. Using our new YouTube Playlists chart, you can finally track which lists are getting the most play! ... chartmetric.com @chartmetric #chartmetric #dataallday #musicbusiness #musicindustry #youtube #playlists

  • Highlights  
    • YouTube’s global importance is no secret, but monitoring its playlist performance hasn’t always been easy. Using our new YouTube Playlists chart, you can finally track which lists are getting the most play!
  • Mission   
    • Good morning, it’s Rutger here at Chartmetric with your 3-minute Data Dump where we upload charts, artists and playlists into your brain so you can stay up on the latest in the music data world.
    • We’re on the socials at “chartmetric” — that’s Chartmetric, no “S.” 
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  • Date
    • This is your Data Dump for Friday, August 16th, 2019.
  • The Top YouTube Playlists to Land On
    • If you’re tracking YouTube playlists as part of your daily routine, or if you want to start thinking about a digital strategy for the platform, then you’re in luck.
    • Thanks to our brand new feature, you can check the rankings of more than 500 YouTube-curated playlists, sorting by total playlist views, number of videos, 28-day add ratio and last update date. 
    • Then, you can click through to see who's charting on the world's biggest video streaming platform.
    • As it stands now, YouTube’s Popular Music Videos playlist is far and away the top performer with more than 1B total views, 200 tracks, and a 99 percent 28-day add ratio.
    • It’s heavily weighted with Pop, Hip-Hop, and Rap artists from the USA — think Ariana Grande, Chris Brown, and Rick Ross — but R&B, Latin, and Reggaeton aren’t too far behind.
    • In the No. 2 spot is the 72-track Pop Hotlist playlist, which has about a third of the views and half of the 28-day add ratio of the Popular Music Videos playlist.
    • Katy Perry, OneRepublic, and Puerto Rican rapper Anuel AA rule this one — as does the USA, once again. 
    • YouTube has a number of genre-specific Hotlists, actually, including the Latin Hotlist at No. 4, the Hip-Hop and R&B Hotlist at No. 5, the Country Hotlist at No. 6, and the Regional Mexican Hotlist at No. 7.
    • The No. 3 spot, however, goes to New Music This Week, which has a bit more than 300M views and a 100 percent 28-day add ratio.
    • While Pop holds about a third of the market share on it, with R&B and Rap tied for second at a bit less than a tenth, Country rounds out third, tying with Hip-Hop and Metropopolis. 
    • USA dominates the playlist again, holding almost ¾ of the artist country market share.
    • With such a global platform, you might expect to see less American representation and more international representation, but keep in mind, these market shares describe artist-track distribution on the playlists and not listener geography.
    • So, Americans might be pumping out the majority of the content that’s landing on these playlists, but the global community is likely forcing it to the top.
  • Outro
    • That’s it for your Daily Data Dump for Friday, August 16th, 2019. This is Rutger from Chartmetric.
    • Free accounts are available at chartmetric.com 
    • And article links and show notes are at: podcast.chartmetric.com
    • Happy Friday, have a great weekend, and we’ll see you next week!
2019 Chartmetric