On the Road: A2IM Indie Week, Day 1

We’re on the road! We’re at A2IM’s Indie Week in New York City, Day 1 is over. Sharing three thoughts on simple notifications, stream count isn't the end all be all, and proactive sharing of data insights to inform their creative process.....chartmetric.com @chartmetric #chartmetric #musicanalysis #dataanalysis #indiemusic #a2im

  • Highlights
    • We’re on the road! We’re at A2IM’s Indie Week in New York City, Day 1 is over and my feet hurt.
  • Mission    
    • Good morning, it’s Jason here at Chartmetric with your 3-minute Data Dump where we upload charts, artists and playlists into your brain so you can stay up on the latest in the music data world.
  • Date
    • This is your Data Dump for Tuesday, June 18, 2019.
  • A2IM Indie Week, Day 1
    • Hi all, Jason reporting from New York City and this will admittedly be a quick one.
    • Day 1 of Indie Week is over, wanted to first share some thoughts before we call it a night.
    • In talks today with various labels, distributors, agencies and so on involved with different sectors of the music business, three takeaways were as follows:
      • People might not always need super-charged, crazy data ninja magic insights...they simply want to know that they got on a playlist.
        • Sometimes there’s so much going with multiple artists on a label roster or they have 30 Spotify or Apple for Artists tabs open, all with multiple tracks on playlists in different territories…
        • ...and you just want to know with a simple notification that a certain track made a playlist. We hear you, and simple can also be best.
      • Stream count does not always equal revenue in other categories, like merchandise or branding opportunities or ticket sales.
        • Dependent on genre or the way an artist engages with their fans, they may not be creating crazy streaming numbers on the typical music platforms, but they’ll still be selling out multiple shows or merch items.
          • Maybe they resonate more on physical, or YouTube or terrestrial radio or TikTok, but the streaming playlist world isn’t the end all, be all.
          • On the same token, just because an artist is highly touted with ba-jillion streams, doesn’t necessarily mean they do as well in other revenue categories.
          • So make sure you’re taking all types of data into account, not just spins...any maybe what you really need to be tracking still has yet to find a quality, scalable data solution.
      • Sharing data insights with your artists can help encourage desired behavior.
        • Maybe your artist doesn’t like social media. Maybe they don’t want to tour in a particular part of town. Maybe they don’t want to work on a collaboration with another artist who could widen your fan base...these are all understandable things that from an artist’s perspective, might not be very obvious moves and might feel too “businessey” for them to buy into as a creative being.
        • But most artists today I’d argue are quite data-savvy, and if you shared a certain chart of how that one Tweet you did get them to do helped get them 10 or 100 more followers for them to connect with down the road, all the better. Or that even though they just want to tour stateside...what if they saw their last EP over-indexed by 35% in monthly listeners in Jakarta, Indonesia in the past month...maybe it’s time to renew that passport?
        • All this to say: of course you’re sharing your coolest data insights with your marketing team or promotion person or what have you….but consider being more proactive with sharing them with your artist, because they might just appreciate it!
  • Outro
    • That’s it for your Daily Data Dump for Tuesday, June 18, 2019. This is Jason from Chartmetric.
    • Free accounts are at chartmetric.com
    • And article links and show notes are at: podcast.chartmetric.com.
    • Happy Tuesday, we’ll see you tomorrow from Indie Week! Peace.
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