New Music Friday Monday: the Royal Rise of King Princess

Charting King Princess' success, from 10 Spotify playlists a year ago to Mark Ronson’s new track, “Pieces of Us,” which sits at No. 5 on Spotify's New Music Friday playlist.... @chartmetric #chartmetric #musicanalysis #newmusicfriday #kingprincess #markronson #zelig #columbia #sony #coachella #lollapalooza #governorsball #dataallday

  • Highlights
    • In just over a year, King Princess has gone from 10 Spotify playlists to more than 1,000 and 5,000 Twitter followers to more than 100,000. Now, they’re on Mark Ronson’s new track, “Pieces of Us.”
  • Mission   
    • Good morning, it’s Rutger here at Chartmetric with your 3-minute Data Dump where we upload charts, artists and playlists into your brain so you can stay up on the latest in the music data world.
  • Date
    • This is your Data Dump for Monday, June 24, 2019.
  • New Music Friday Monday: the Royal Rise of King Princess
    • In just a year, King Princess has gone from a humble 10 Spotify playlists to a star-powered 1K, and 5K Twitter followers to 100K+. 
    • The 20-year-old, New York City-born singer-songwriter/producer now finds themselves on Mark Ronson’s June 17 release, “Pieces of Us,” which currently sits at the No. 5 spot on Spotify’s New Music Friday playlist. 
    • How’d they get there so quickly?
    • Using the Analyze function on their artist page to compare their Spotify playlist evolution with their social follows, we can chart it.
    • On March 9, 2018, King Princess had just under 5K Twitter followers and was only on 10 Spotify playlists.
    • That’s great for a young indie artist, but clearly not on par with the metrics typical Mark Ronson collaborators (who include Bruno Mars, Lady Gaga, Adele, Miley Cyrus, and Amy Winehouse) usually boast. 
    • By June 21, 2018, King Princess got closer with almost 30K Twitter followers and 237 Spotify playlists.
    • Mind you, that exponential jump was in a matter of just three measly months.
    • Fast forward to March 9, 2019, and King Princess hit just a bit more than 92K Twitter followers, 374K Instagram followers, and was on 1,000 Spotify playlists.
    • By then, they had also been booked to play this year’s Coachella, Lollapalooza, and Governors Ball festivals.                                                                                   
    • Today, the alternative pop star has some 111K Twitter followers, 450K+ Instagram followers, about 25K Facebook fans, and sits on more than 1K Spotify playlists.
    • In less than a year and a half, King Princess’ Spotify Popularity Index went from 0 to 75 out of 100.
    • But it’s not all out of thin air.
    • In February 2017, they became the first artist to sign to Mark Ronson’s Zelig Recordings, which is a Columbia Records imprint ultimately owned by Sony.
    • It’s only natural for them to be featured on Mark Ronson’s “Pieces of Us,” which was released on June 17, and currently sits in the No. 5 spot on Spotify’s New Music Friday playlist.
    • You might say, with a little help from Ronson, King Princess’ royal rise was written in the stars all along.
  • Outro
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