My Chemical Romance’s Reunion Shows Scary Good Numbers

Early 2000s emo princes of darkness My Chemical Romance dropped a special treat for fans on Halloween, revealing some incredible metrics for a band that has been on hiatus for six years.... chartmetric.com @chartmetric #chartmetric #musicindustry #musicbusiness #musicnews #mychemicalromance #mcr #emo #poppunk #halloween

  • Highlights  
    • Early 2000s emo princes of darkness My Chemical Romance dropped a special treat for fans on Halloween, revealing some incredible metrics for a band that has been on hiatus for six years. 
  • Mission   
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  • Date
    • Without further ado, this is your Data Dump for Friday, Nov. 1, 2019.
  • My Chemical Romance’s Reunion Shows Scary Good Numbers
    • Hope you had a very spooky and safe Halloween.
    • There’s no trick here: For early 2000s pop-punk nostalgists and emo aficionados, My Chemical Romance dropped a very special treat.
    • The eye shadow-laden foursome announced their reunion on the most costume-heavy day of the year, and the internet was all about it.
    • If you were sitting there thinking the emo/pop-punk thing was just a fad, think again, because MCR’s numbers show otherwise. 
    • Sure, it’s been six years since their break-up, but their numbers have been steadily climbing since we started tracking their data.
    • In March 2018, the band was at 4.9M Spotify Monthly Listeners, 2.7M Followers, and a Spotify Popularity Index of 78 out of 100.
    • As of Halloween, they’re at 6.7M Spotify Monthly Listeners, 4.3M Followers, and a Spotify Popularity Index of … drum roll please: 78!
    • Those stats are pretty stunning — six years of effective inactivity, and MCR has managed to maintain their streaming numbers.
    • If we look at their Neighboring Artists and filter by genre cluster, things get more impressive. 
    • Paramore, who are just above them in terms of Cross-Platform Performance rank, are at the same Spotify popularity level.
    • However, Paramore released an album just two and a half years ago, and they were releasing new music videos as recently as last year.
    • To be fair, MCR has had help from frontman Gerard Way’s award-winning comic books — one of which has a Netflix adaptation — in addition to his and other members’ side projects and the band’s 2016 reissue of 2006’s The Black Parade.
    • However, with a band that hasn’t really had a frontline release for six years and is still maintaining their metrics, a Halloween announcement of their December reunion can only mean one thing right?
    • There’s nowhere to go but up.
    • Already, we see a daily Spotify Monthly Listener change from -891 to 7.4K, a daily Twitter Follower gain from 51 to 46K, a daily Instagram Follower gain from 140 to 12.7K, and a daily YouTube Channel Views gain from about half a million to just under a million.
    • Now, that’s scary good, so bravo, My Chemical Romance, bravo.
  • Outro
    • That’s it for your Daily Data Dump for Friday, Nov. 1, 2019. This is Rutger from Chartmetric.
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2019 Chartmetric