Music + Fitness: Shaping Up Spotify and Deezer’s Top Workout Playlists

Peloton’s recent IPO has us wondering about the most popular fitness playlists on Spotify and Deezer, so slap on some cross-trainers and fire up those Bluetooth earbuds..... chartmetric.com @chartmetric #chartmetric #musicbusiness #musicindustry #musicnews #peloton #fitness #workout #beastmode #deezer #spotify


  • Highlights
    • Peloton’s recent IPO has us wondering about the most popular fitness playlists on Spotify and Deezer, so slap on some cross-trainers and fire up those Bluetooth earbuds.
  • Mission   
    • Good morning, it’s Jason here at Chartmetric with your 3-minute Data Dump where we upload charts, artists, and playlists into your brain so you can stay up on the latest in the music data world.
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  • Date
    • This is your Data Dump for Wednesday, Oct. 16, 2019.
  • Music + Fitness: Shaping Up Spotify and Deezer’s Top Workout Playlists
    • Peloton, the indoor fitness brand best associated with its high-energy, online-class guided cycling experiences, went public on Oct. 7th, but closed its first day 11% under its initial public offering price, according to CNN.
    • Competitor SoulCycle pulled out of IPO-ing last year, and maybe it has something to do with the music issues Peloton is now facing: a $300M lawsuit from a group of music publishers.
    • Whether they’re using IP legitimately or not, there’s a lot at stake when it comes to music’s intimate relationship to fitness, according to music/tech journalist Cherie Hu’s latest newsletter.
    • And it’s definitely illustrated by Spotify’s most popular workout playlists, six of which are in the Top 100 in terms of Follower count:
      • Beast Mode is the most popular context-based fitness playlist on the Swedish platform, and the 9th most followed overall at 6.5M Followers.
        • Post Malone is currently getting the most unique monthly listeners from four playlist slots he’s currently sitting in, acquiring 891K MLs.
        • Reggaeton king J Balvin and American DJ/producer Marshmello are in the #2 and #3 slots with 592K and 577K Beast Mode-specific MLs respectively.
        • Almost 20% of the current list is tagged as EDM, and more than 30% if you include Brostep.
        • More than half of the current list are American artists, with the second most-represented country being high-energy Dutch electronic artists like Armin van Buuren, Hardwell and R3HAB...but still comprising only 13% of the list.
      • Spotify’s Motivation Mix at 4.4M Followers and the simply-titled Workout playlist at 3.3M are the next most popular fitness lists there, but an interesting juxtaposition may be Deezer’s most popular fitness playlist, Rock Workout.
    • That’s right: the #1 list to work out to on the French streaming platform is based around the rock genre, which is very different from Spotify’s top workout mixes, which are usually hip-hop, pop or dance-based.
    • Rock Workout has 342K fans and currently a 70-track count, compared to Beast Mode’s 200 track count.
    • Up until mid-May this year, Beast Mode only held 50 tracks at once, and though the amount of slots open up in the playlist, they do a great job of keeping things fresh, with a 100% 28-day ratio, meaning that the entire list has changed in the past month.
    • With Rock Workout, only 3% of the list has changed in the past month, even though it’s less than ¼ of Beast Mode’s track count, featuring artists such as Linkin Park, Nickelback and AC/DC.
    • Other Deezer workout playlists like Rap & Sport and Motivation Hits at 324K fans each feature much of the same pop/hip-hop/EDM fare you may expect...but it just goes to show that not all sweat beads to the same drummer.
Outro
2019 Chartmetric