2019-05-02 // Stagecoach 2019 Emerging Artists: Becca Mancari, Charley Crockett and Ruby Boots

Country superstars headlined this past weekend’s Stagecoach festival in Indio, California...but who played the early afternoon slots and what does their data look like?...chartmetric.com @chartmetric #musicindustry #business #data #nerdout #analysis

  • Highlights
    • Country superstars headlined this past weekend’s Stagecoach festival in Indio, California...but who played the early afternoon slots and what does their data look like?
  • Mission   
    • Good morning, it’s Jason here at Chartmetric with your 3-minute Data Dump where we upload charts, artists and playlists into your brain so you can stay up on the latest in the music data world.
  • Date
    • This is your Data Dump for Thursday May 2nd 2019.
  • Stagecoach & Non-Headliners
    • Stagecoach, “California’s Country Music Festival”, wrapped up this past weekend in Indio, on the same grounds that Coachella had been on the couple weeks prior.
    • While superstars Luke Bryan, Sam Hunt and Jason Aldean headlined each day of the weekend festival, what about the non-headliners? Who are they and how are they doing?
    • Billed last and in the smallest print on the Stagecoach lineup poster, Becca Mancari, Charley Crockett and Ruby Boots had their chance to make their mark in early afternoon performance slots on Friday, Saturday and Sunday, respectively.
    • Ruby Boots is a Nashville-based Australian with a more edgy indie rock/Americana sound and seems to be the most junior of the three, with 16K monthly listeners and 2K followers on Spotify. 
    • Mancari sports a softer, acoustic folk persona and has the most monthly listeners at 183K and the best listener to follower ratio at 45.
    • Native Texan Charley Crockett goes for a retro album art look to accompany his Southern blues sound, and has the most followers at 17K and the highest Spotify Popularity Index score at 51.
    • An interesting takeaway emerges when looking at all three artists’ current playlists: Spotify seems to be the only platform really giving emerging country artists editorial attention.
    • Mancari, for example, is currently on 10 Spotify editorial playlists, including Infinite Acoustic at 2M follows, Acoustic Love at 1.4M and Evening Acoustic at 1.3M. Ruby Boots and Crockett are each on four editorial playlists themselves, while all three are on anywhere from 53 to 71 playlists total on the platform if including third-party curators.
    • Apple Music and Deezer however, feature none of the emerging country artists on any editorial playlists, which suggests less of a sensitivity towards the genre’s budding talent.
    • Amazon Music is somewhere in the middle: the tech giant’s platform includes all three artists on their official Stagecoach 2019 playlist, while Mancari features on Best Folk Songs of 2017 and Autumn Folk Sunset, while Crockett features on New in Blues and Americana Soul.
    • In terms of Stagecoach effects, Ruby Boots seems to have gained the most from her live performance: she saw a 74% increase in Spotify monthly listeners in Los Angeles since the day before last weekend, while Mancari only saw 20% and Crockett saw the least at 14%.
    • However, what the three artists all have in common is Instagram follower demographics: their male to female balance is about half, while their majority ethnicity is mostly White / Caucasian in the 80 and 90 percentiles.
    • Congratulations to these three artists on their big Stagecoard weekend and hopefully we’ll see more of them in the months to come.
  • Outro

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