2019-04-03 // UK and US rule the YouTube Music Video chart, new AWAL artist signing and SoulCycle playlisting on Apple Music

British and American artists take over the Top 10 YouTube music video charts in the UK......AWAL signs a young singer-songwriter with a 100+ listener to follower ratio......SoulCycle teams up with singer Ciara to make their latest Apple Music featured playlist chartmetric.io @chartmetric #nerdout #musicdata

 
  • Highlights
    • British and American artists take over the Top 10 YouTube music video charts in the UK
    • AWAL signs a young singer-songwriter with a 100+ listener to follower ratio
    • SoulCycle teams up with singer Ciara to make their latest Apple Music featured playlist
  • Mission
    • Good morning, it’s Jason here at Chartmetric with your 3-minute Data Dump where we upload charts, artists and playlists into your brain so you can stay up on the latest in the music data world.
  • Date
    • This is your Data Dump for Wednesday April 3rd 2019.
  • Charts 
    • For the week ending March 28th, the Top 10 YouTube music videos in the United Kingdom were ruled by both the British and the Americans, splitting them in half.
    • British hip-hop producer Steel Banglez took the #1 spot at 1.5M views that week with the smooth video “Fashion Week”, which opened in the #1 spot.
    • Two grime artists, Russ and Tion Wayne, took the #2 spot, on the YouTube channel GRM Daily, which bills itself as the “epicentre of UK urban culture”, which itself has accumulated over 1.7B views.
    • The #3 spot is taken by British MC and producer Wiley, which features none other than actor Idris Elba dropping bars, with the infectious “Boasty” music video. If you’re a fan of Elba’s movie work in Thor, Pacific Rim or The Dark Tower, check out the video which just spent its third week on the chart with just over 1M views.
    • Rounding out the list are Americans Maroon 5, Ava Max and YNW Melly in their own videos, but in a 1-2 UK-US punch at the #9 spot, Sam Smith and ex-Fifth Harmony member Normani star in the beautifully-shot “Dancing with a Stranger” music video.
  • Artist Highlight in the News
    • On April 1st, Music Business Worldwide announced the signing of British singer-songwriter Millie Turner to AWAL, Kobalt Music’s recorded music services company.
    • Turner is an 18-year-old sporting a relaxed electro-pop sound, which fits the AWAL roster quite nicely, and surely they noticed that despite Turner’s Spotify follower count hovering under a humble 4K, she has over 406K monthly listeners, which gives her a listener to follower ratio of 104, signalling to all algorithms ever made to put her in every playlist imaginable.
    • She only has six tracks released on the major platforms, with a curiously strong focus only on Spotify playlists, as she is only on 5 Apple Music ones and 2 Deezer playlists, while being on 51 of Spotify’s.
    • Turner seems to be slowly growing her exposure, by featuring tracks like “Eyes on You” and “Night Running” on mid-tier playlists like “New Music Friday UK” at 703K followers and “Indie Pop” at 837K.
    • Resonating most in Central to Eastern Europe, she seems to have found quite the following in Istanbul, as she’s increased her monthly listener count from roughly 3K to 23K in the past year, over a 570% increase. Turkish summer tour? We’ll have to wait and see.  
  • Playlist Round-Up 
    • In the latest on the bands and brands front, NYC-based indoor cycling company SoulCycle released the “Sound by SoulCycle x Ciara” playlist.
    • The 15-track Apple Music list runs for 1 hour and 5 minutes and rates in the upper halves of the Echo Nest Energy and Danceability charts, which would perfectly compliment a 60-minute workout that demands you are in high spirits as you get your sweat on.
    • Atlanta-based singer Ciara of course gets the ability to debut her latest single, “Thinkin Bout You”, in the leading playlist spot, and takes 11 of the 15 tracks reaching all the way back to 2004 to her hits like “One, Two Step” feat. Missy Elliott and “Goodies” feat. T.I. and Jazze Pha.
    • Salt-N-Pepa and Kanye West are mixed into the playlist for good measure, so if you’re into the SoulCycle scene and like some old-school hip-hop and RnB, be on the lookout for this one.
  • Outro
    • That’s it for your Daily Data Dump for Wednesday April 3rd 2019. This is Jason from Chartmetric.
    • If you have any ideas for artists or new segments for the podcast, let us know at hi@chartmetric.io
    • You can always get links and show notes at: chartmetric.transistor.fm/episodes.
    • Happy Wednesday, see you tomorrow!
2019 Chartmetric