On this episode, we talk to the Founder and Director of London-based firm Songular, Sam Lee. According to Songular’s website: “Songular is an independent music company that empowers fearless artists through strategic streaming campaigns. [Their] approach is artist-first and data-driven: This means that [their] bespoke campaigns are shaped by the stories [their] artists have to tell, and [they] use data to link the strategy to the story.” Songular’s roster includes Joji, Bakar, Young T & Bugsey, Zara Larsson, and Flume. Previously, Lee has served as a Music Editor for Deezer, a Radio Plugger, and in his earliest days, a Broadcast Assistant for the BBC and regular contributor to British culture outlet, NME.
Francisco is back to discuss the final part of our series on The Rise of Regional Latin Music. Here, we will preview where he sees not only Mexican Corridos or Colombian Cumbia going, and how these and other forms of Latin American genres are mixing to create new music for today’s younger generations.